Web Analytics Services
Web analytics is an important part of any online business that plans to make its marketing and business activities more efficient. Analytical tools play a key role in checking and improving the performance of the website. A website can be either a simple lead generation tool for any business or a gigantic e-commerce portal, it is important for both to check the authenticity and performance of the website apart from your marketing activities. Most Digital Marketing techniques such as SEO, SEM, SMM amongst others are usually targeted towards getting as much traction to the website as possible. However, it is equally important to keep a track of the trends on the website. This would mean doing a detailed analysis of how many people clicked on the link, how many of those that clicked actually browsed the website, how many of those that browsed the website actually converted into free or paid users and as a web analytics company, we are masters in Web analytics service and Google insights.
Our Process
Analytics Consulting
You may have already implemented website analytics or maybe you are still confused about its effectiveness. Our web analytics experts will analyse your current analytical practices and get a thorough understanding of your business. Our firms believe in setting the foundations right and creating successful strategy.
Building Strategy
With analytical audit information, we conduct research to discover opportunities and implement new strategies relevant to your business. Setting up a robust strategy is the forte of our web analytics agency.
Implementation
This entails setting up a tracking code for your website, as well as setting parameters, custom dimensions, goals recommended in the decision stage of the analytics project. Our firm wants our clients to be educated about all things happening around their business website. The web analytics consultant we house are also client servicing experts and will guide you every step of the way.
Optimization
The continuous process of research and data analysis leading to action are analyzed and optimized. Reports generated from the analytical tool are studied regularly by our web analytics consultants to make sure the data captured is properly optimized and relative to your business goals.