Around 95% of companies are using social media platforms for brand recognition and for selling their products or services. Even 80% of customers expect companies to offer their services or products through social media platforms like:

• Instagram
• Facebook
• TIKTOK
• Ecommerce Platform
• Pinterest

The article gives you insight into the Top 5 Social Media Strategy in 2023 to increase your Brand Awareness.

Are you also using a trending social media platform to boost your brand? If not, then your brand will not be able to survive in the market for a long period. It is crucial to target the right platform in 2023

for boosting your brand.

Although we may not have a crystal ball, still we can start to see what the big brand-boosting trend in social media will be taking your brand to unlimited reach to the customers.

Here list of the [Top 5 Social Media Strategy to Increase Brand Reach 2023]

1.TIKTOK:-New sensation among brands and creators

TikTok– “New Darling of Marketers”, Just because more than 95% of people love to spend time on TikTok. It has opened the doors for marketers to builds a brand strategy using social media platforms.

TikTok is the most downloaded social networking app globally in 2023

. According to Market Intelligence Firm Sensor Tower TIKTOK has 188 million downloads. That’s So amazing! In 2018 has covered the UK market by creating new year-related hashtags and challenges. This short video-making app has drastically in the Indian market owing to build a strong local network and providing an amazing platform to businesses to reach audiences.

According to marketers, The Short Video ad spending was $2.1million dollar in 2018, in 2020. 1.1 billion and expected to reach $6.5 million dollars in 2022.

How marketers can use TikTok for brand recognition

• Marketers can use influencer strategy for brand recognition
• You can create their own channel and upload innovative content in video to promote their brand
• You can also pay for advertising on TiKToK.

Tips to get more fans and likes:

• Use of trending hashtags and songs
• Make an attractive and innovative profile
• Upload high-quality videos
• Make sure to keep engagement with your viewers

Comment on other user’s videos

2. IGTV: Brand Boosting Strategy

IGTV is a new amazing feature launched by Instagram which is wonderful for marketers to promote their brand. You know we can expect to see 90% of internet traffic in the form of videos in 2021.

• What is IGTV?

IGTV is an application that can be used alone or in collaboration with Instagram. Just like youtube, you can create long term videos for up to an hour. Currently, the most famous, verified users can create a one-hour video. Marketers can easily promote their brands through IGTV videos.

Interesting Facts About IGTV:

• You can create videos up to hours
• Video can have cover images with jpg format
• IGTV creators can add wipe up call to action or can direct take users to a landing page
• The audience can watch videos either on Instagram or the IGTV app
• As the user open the IGTV app, the video will automatically play
• The app is mobile friendly and has a vertical and fullscreen

How to use IGTV for branding strategy?

• IGTV is a perfect opportunity to reuse famous video content. Start creating IGTV videos of your YouTube Facebook videos.
• Build an amazing relationship with your viewers through exclusive content.
• You can also show company events like social gatherings, industry shows, fashion shows, etc.
• Introduce your product features, upload educational tutorials, new about your business and you can also interlink something to their real life.
• Highlight loyal customer success stories and try to build trust between business and viewers.

3.Instagram Stories:

As per Batten hall conducted research 98% of Instagram users use stories and 500 million users watch Instagram stories on daily basis. According to my analysis Brands should use Instagram stories to influence customers to IGTV for making trustable customer-brand relations.Live stories are only available for24 hours, due to this feature these stories are up to date and will not out date.

How to use Instagram stories for business?

• Show date to date happenings of your business through photographs and videos.As daily interaction with your followers will leave a psychological impact on your viewers.For example:If you show delicious food of your restaurant business daily then people will order this whenever they are hungry.
• Try to show your blog content into 3 to 4 slides of Instagram stories
• Start posting Instagram stories to notify people of Facebook live videos
• Show how to use your company product by using Instagram stories
• Highlight company events in stories to get engagement with viewers

4.Live streaming videos:

Live streaming is the best way to interact with your audience. It is a very effective technique to broadcast your business events, promoting brands. Live really increase the engagement of brand images. It’s an amazing way to spread out your content. Today interaction with users is important. Live streaming on social media is just like a game-changer for marketers.

According to CAROLINA HERRERA, “If you don’t live-stream your events you are missing out on a big opportunity that your competitors are going to pick upon”

Why live stream is important in 2023?

• 95% of audiences love to watch live videos from a brand instead of reading blogs
• For increasing awareness of products
• For driving more traffic to your Facebook page

Live video marketing platforms

• You Tube live
• Facebook live
• Instagram live
• Twitter live

5.Creative social media content:

Content is the king of digital marketing that will take your business to next level. Try to make innovative content using infographics.

Why content is a brand-boosting factor in social media?

• Innovative content will great conversion opportunities
• Use qualitative content not quantitative
• Boost your brand image in the market
• Make content user friendly

Conclusion:

So, guys, these are the most important social media platform for 2023 to increase your brand awareness. Start making plans for your 2023 brand-promoting strategy. Social media is a great platform for boosting your brands, business. Let’s grab this wonderful opportunity.

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