Ultimate guide to Digital Marketing in Automotive Industry 2023: Strategies
Introduction on Automotive Digital Marketing Industry 2023
If you are not taking advantage of the latest technology and digital marketing tools to reach their customers on their mobile phones then you are losing business to your competitor who is using Automotive Digital Marketing to gain an edge over.
The majority of car buyers start their car buying journey online , comparing cars, checking details about cars,comparing dealers’ websites , and reviews.
Digital Marketing vs Traditional Marketing for Automotive Industry 2023
- In Year 2023 Digitalisation has brought every business online as the majority of consumers are searching online even before getting out in the local market. Marketing in the world is constantly changing. In the Automotive Sector, there has been a huge change in marketing.
- People are moving towards Automotive Digital Marketing Strategies rather than Old School Traditional Marketing tactics. Few years ago print media , radio advertisements were enough for Auto Dealer Marketing.
- With the growth of Digital Marketing Automotive the cost of converting lead into customer has been brought down , Its cost is way cheaper to convert lead into your customer than traditional marketing.
- Study shows Digital Marketing for Automotive not only brings more revenue but also costs way much less as compared to Traditional Marketing and Print Media.For example , Actdigitally found that it costs $250 of digital marketing to sell one car compared to $1,581 in traditional media. This means that they were paying almost 10 times more than necessary if you use traditional strategies.
- According to a study by Sirius Decisions, 67% of the buyer’s journey is now completely digital. Consumers use digital platforms (website, Instagram, Facebook,Email) to research and to decide which Automotive Dealer to visit.
- During this phase of Buyers research, you need to make sure that your dealership is one of the dealerships that to be considered.
5 Digital Marketing Strategies for Automotive Industry
1)WEBSITE
- The first one on the list would be Website,Customers start their buying Journey by checking out multiple Websites that are present online.
- Websites are considered online Catalog where they usually compare detail, check reviews about the car dealership,and find the best car that fits according to their needs and budget.
- All this valuable content helps users to select and ease their car-buying journey.Apart from that Website also helps in brand building and this part of strategy helps to stay in the market for the long run.
- Your Competitor have proper fully mobile responsive optimized websites with proper detailed content that caters the user.Along with this proper call to action is given so that buyers can easily contact the automotive car dealer.
- To build a Website , Fully responsive theme is required which have all the necessary detail and is properly segmented. Along with this Good Web Hosting to support your website. If you purchase a bad website hosting then it can impact the website speed which result in customer going to Competitor’s Website
- It is very easy to build Website, there are lot cms platform like wordpress where we can design website by our know,however it is good and lot relaxing to hire expert as it help us to save our time.
Want to build an attractive Website? We’re designing websites for free and giving paid plugin.- CONTACT US
2)Proper Content Optimised Social Media
- Social Media after 2019 has seen a drastic increase of users consuming content.Social media can be seen as a place to build brand loyalty , connect with your customers by replying to them.
- During the last 2 year Instagram has come out with an unexpected growth platform for business.After introduction of reels platform on instagram people are more connected with business.
- The short video platform helps in creating necessary interest in customers’ brains,with photos and videos combined creating a huge chance of creating massive sales.
- Automotive Digital Marketing with social media tactics out number the competitor and helps in converting more leads into customers.
- Instagram content creation and properly optimising with right bio and proper Call to Action button is required to create impact.Right Social Media Marketing Strategy will increase sales by 200% resulting in more growth and profit.
- Snapchat is aso very big platform, How to Snapchat for small businesses in 2023- detail strategy and step by step guide.
- Similarly there are many platforms like Facebook, Pinterest, twitter that are equally important to connect to new potential customers and create brand loyalty, imp[rove customer experience and influence buyer buying decisions.
- While using social channels, make sure to create and share engaging content on multiple social channels, post pictures of inventory, engage with your followers via direct message or comment, monitor social reviews, and have your contact information easily accessible (location, hours, email, and phone).
3) Search Engine Optimisation of Website
- Website is just an online catalog of your product. Main work to bring customers starts from creating content.Content creation on the website and optimising it properly with the right set of keywords, so that website can rank easily on Google.
- According to hubspot study, everyday 5,6 billion searches are made on google.The number are huge.Search Engine Optimization (SEO) strategies will help car buyers to find Automotive Car Dealers in search results.
- A complete SEO strategy should include your website, keyword optimization, pay per click campaigns, link building, quality content for blog.
- Nothing pays off like leads from a free Google search result. Organic SEO is when your website lists on the top of the first page of Google and other search engines for specific keywords.
- At the very top of the google web page are paid ads. Under those are the organic SEO listings. Although paid ads work very well, it’s always a better option if you can attract customers organically because ROI comes down.
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Search engine Optimisation divided into 3 Types:-
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On page Seo
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Off Page Seo
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Local Seo
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On page Seo :
On page seo is finding the best keywords according to your niche and optimizing it fully and then integrating those keywords in the heading and title. Along with this catchy headlines and descriptions are required to attract the customer so that they click on your link.
Off Page Seo :
Off-page is something different but equally important as on-page seo.
Link building, creating backlinks from big website, improving website authority.
Local Seo :
Local SEO cannot be left behind while performing Seo. It is always a winning option in bringing local people of your neighbourhood to your Automotive Dealership.
Nowadays people just search on google before step in out from their houses.
Examples of Local Seo
Ford Truck car dealer near My house
Second hand Automotive Car dealer in Texas
Car Showroom near my City
Setting up Google My Business is really important for every business during the current period. GMB helps you rank faster online near your location so that local customers can visit your Dealership.
Concerned about Local Seo, On page Seo,We are here to help you out -Contact us for free trial services with guaranteed results. CONTACT US
4) Paid ads ( Pay Per Click ads)
- Paid Ads one of the most important Digital Marketing Tool, It is designed to cater quick result. There are various platforms where we can run these paid ads For example, Facebook,Instagram,Google.
- If we use paid ads on google we will come on the top of the first page of google.With good Ads Design and copy and appropriate keyword , Person can easily fetch top position in google easily.
- There are a variety that can be shown to customers. It can be either search,display,or video ad.According to survey, the spent during the past 5 year on google has increased from 22% to 78%,now more people are reaching their target audience at target location.
- A good PPC campaigns are properly optimised with and regularly checked as negative keywords can drain all your money on useless clicks.
- A proper structure of AD campaign are really important. For Automotive Car Dealer , there should be different ad copy for new car,Used car , Car service.
- PPC marketing Campaign is one of the best ways to drive customers to your website and in turn your dealership profitable, from day one.
5) Third Party Website/Online Directories
- Online Directories Website are another good platform to fetch out some potential leads.These are number of websites where hundreds of businesses are registered. Directories have details about business time contact information, and most importantly review.
- Online Directories like Yellow Page , where a business can register himself and even pay them some monthly fees you can come on top.
- Third party websites can always help you boost your website ranking along with that they can also act as a review to customers.
- Good online reviews to business will not only bring you lots of leads and but will also help in Brand Building. To build a long lasting relationship with your Customer is really important for a business.
- Third party websites will also help in building backlink to your website which will increase your website Domain Authority resulting in First position on google for target keyword.
6) Email Marketing
- If done properly, Email marketing is one of the most effective and converting channels in digital marketing. Creating an email list is really important in Automotive Digital Marketing Strategy,as we can tell them about the new offers , schemes, and discount coupons.
- We can also collect email of our new customer through are website, as we get target and hot audience data base the chances of converting lead into customer increases by 75%.
- Sending a regular emails about cars, new model, exciting offers, special deals on car model.
- Professionalised Email and newsletter are other ways to boost your brand presence and help you in brand building.
How to Find best Automotive Digital Marketing Agency
- On google we find Unlimited number of websites which are providing services, but once should always go with which matches your budget for the long run.
- You can hire from Fiverr – Fiverr is a great platform to hire a freelance Marketer and there are a variety of freelancer options to choose from according to budget.
- At ACTDIGITALLY we also provide Automotive Digital Marketing Services at a very exciting and affordable price- Contact us for more.
- Other than this there are also Marketing agencies that can be found near your Auto Dealership, visit their offices.
